Writing Product Reviews

Picture from TNP

The article that was published on The New Paper last Sunday is about parent bloggers who write product reviews on their blogs and the different approaches they use as compared to other media advertisements. I was so glad to be selected for the interview.

When I started my blog in year 2007, my intention is to capture my son’s childhood and to update my family and friends about our little family. Gradually, I was motivated to share the knowledge that I learned on my parenting journey to a wider audience. In the process, I also received a few invitations to write reviews of products.

Personally, I don’t believe in accepting a payment or free products and then write a glowing review about them. I will only advertise products that I personally tested and that I genuinely like before I can confidently recommend them to my readers.

I was asked about how different my approach is, as compared to other media advertisements. I think the main difference will be the testing process. I must have hands-on experience and not just write a review on something I’ve read about or glimpsed at a friend’s house.

Before I write a review, I’ll try out the product. I need to use it, try it, wear it, smell it, taste it, apply it and in another words, I need to know the product inside and out. I offer my thoughts and feelings about them. I also talk about the results that I’ve experienced after using the product.

This approach is very different from other media advertisements which only focus on promoting the products. Readers are more interested to know a reviewer’s thoughts about a product rather than seeing an online advertisement. As a matter of fact, an honest review is much more valuable.

I was also asked about how I sustain my credibility among readers. Now that I’m a blogger, I realise that the lure of freebies and money can be very tempting. However, at this point of my life, I feel that my integrity and personal values are the most important. I will not risk my credibility for something free.

Recently, I rejected an invitation to write a review about spa services from a renowned beauty salon in Singapore. I was offered an attractive spa package but I had to reject the job. First of all, I’m not knowledgable about spa treatments, products and equipments. I don’t think I can deliver a good review about it. Secondly, I know that my readers are mostly busy moms. How many of us can afford the time to soak in a milk bath? Not me definitely. Thirdly, it’s unfair to the salon too if I can’t bring out the best of their services to my readers.

Product reviews are still my passion but I’m also selective on the type of products to review. The main satisfaction to me is when readers bought the products and share with me their opinions after using them. I’m happy if they like the products and get benefits from them. It’s something that I truly enjoy.

Moving forward, I hope that I can share with my readers more product reviews and hopefully I can get sponsors for giveaways and contests on my blog.


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  • Reply
    January 14, 2011 at 2:36 PM

    Hi there emily! I’m the other mummy blogger featured in the same article as you. Lovely blog you have and I enjoyed reading the posts! 🙂 Have a great week.. 🙂

    • Reply
      January 16, 2011 at 12:57 PM

      Hi Klessis,
      Thanks for dropping by my blog. Nice to know you too! You have an awesome blog and I really love your pictures. You’re really good in photography! 🙂

  • Reply
    Godpa Kenneth
    January 14, 2011 at 11:33 PM

    I’m sooo proud of you, Da Sao !!!

    Integrity outweighs partisanship. I totally agree with you.

    I truthfully hope that a company’s marketing department whom you have been religiously using their products, would come across your blog and invite you to do a genuine and most honest review for ’em.

    • Reply
      January 16, 2011 at 12:58 PM

      Hi Ken,
      Thanks. Hopefully, there will be more interesting stuffs coming up on my blog this year. I’ll need to work a little harder liao. :p

    Blogging takes hours, commenting takes minutes. Thanks for comments & encouragement.