Emily New is the editor behind Our Little Smarties, a Singapore Parenting & Lifestyle Blog. This blog is the place where she writes about her son’s childhood, parenting experiences, food and travel reviews, home & decor inspirations, and everything beautiful in life.

She has been blogging at Our Little Smarties for over 10 years now. It has since built up a loyal following of regular readers, and receives significant visitors from search engines by parents looking for helpful parenting tips, product reviews, children’s activity and education resources.

In addition, she is always in search of exciting things that families can do together, innovative and creative children’s products, and inspiring ideas for living a fulfilled life as a working mother.

Emily was a finalist for the Singapore Blog Awards 2012 Best Family Blog category. She has been featured across mainstream media such as the New Paper, Parents World, Harper’s BAZAAR Junior and Mother & Baby magazine. Her blog was also selected by Hotel Club as one of the best Family Blogs in Singapore. In addition, she is one of the top parenting influencers and bloggerati personalities under Nuffnang, the World’s Leading Blog Advertising Community.

She has worked with renowned brands such as Hong Kong Disneyland, LEGOLAND Malaysia, Chan Brothers Travel, Club Med, Resorts World Sentosa, Lifebuoy, Sharp, ESPRIT, PayPal, StarHub, OSIM, NIVEA, F&N MAGNOLIA, and Health Promotion Board. Past campaigns, sponsored reviews and events worked on include:

Travel & Attractions

Children’s Product & Education

Food & Drinks


Product & Services




Our Little Smarties is represented by Nuffnang Singapore. Advertisers who are interested in large network ads or advertorial / sponsored posts, please contact Nuffnang Singapore directly.

She can be contacted at emily[at]bloggerati[dot]me. Follow her on Facebook, Twitter, Instagram or Pinterest.

Disclosure: I value honesty and my readers, and am thankful for all the opportunities given to me through what I’ve confidently presented on my blog. Advertorial post is always clearly marked as such – any form of compensation received will never influence the content, topics or posts published on this blog.