Our Little Smarties was established in Jan 2009 and we are a pioneer in the family blogging scene in Singapore. We’ve since built-up a loyal following of regular readers and received significant visitors from search engines by travellers looking for travel ideas, reviews and tips. We’re proud to have served over 10 million pageviews to-date!
Our Little Smarties is a quality & well-established family travel blog that inspires families to get out there and see the world. We provide destination information, travel stories and useful information to help families plan for their vacation. We’re dedicated to producing the best quality and honest content for our readers.
Between our blog and social media channels, Our Little Smarties is a great way to reach tens of thousands of families and travellers. We can help to promote and maximise your brand’s exposure to our audience. We strive to be honest in all product reviews and features, and this ensures credibility which readers appreciate and in turn builds credibility for your brand too.
Our Little Smarties was a finalist for the Singapore Blog Awards 2012 Best Family Blog. We’ve been featured across mainstream media such as the New Paper, Parents World and Mother&Baby magazine. In addition, we’re one of the top parenting influencers under Nuffnang, the World’s Leading Blog Advertising Community.
We’ve worked with renowned brands such as Hong Kong Disneyland, LEGOLAND Malaysia, Chan Brothers Travel, Club Med, Resorts World Sentosa, Shangri-La Hotels and Resorts, and KidZania. Past campaigns, sponsored reviews and events worked on include:
Travel & Attractions
- Hong Kong Disneyland I | II | III
- LEGOLAND Malaysia I | II
- Club Med Bintan
- Chan Brothers Travel
- Civil Service Club @ Changi
- D’Resort @ Downtown East
- Hotel Jen Orchardgateway
- Tangalooma Island Resort
- Shangri-La’s Rasa Sentosa Resort
- Shangri-La Hotel Singapore
- Grand Park City Hall | Park Hotel Group
- Singapore Cable Car & Resorts World Sentosa
- Yunomori Onsen & Spa Singapore
Children’s Product & Education
- KooBits Math Portal I | II
- Snapask Mobile Tutoring App
- UOB KidSmart Programme
- PNKids Complete Multivitamin + Minerals Syrup
- IMPACT Ergo-Comfort Spinal Protection School Bag
- StarHub Happy Junior Pack
- Kloneworld Toozo Town
- Huggies Ultra
- NTUC First Campus
- BrainFit Classroom
- LEGO Duplo
- Eu Yan Sang Power Up! 100% Pure Chicken Goodness
Food & Drinks
Product & Services
- Lifebuoy I | II | III | IV | V | VI | VII
- Comfort Ultra Pure I | II | III
- Marie France Bodyline I | II
- 3M Filtered Water Dispenser
- Igloohome Smart Digital Lock
- Dove Sensitive Skin Body Wash
- Kirei Kirei Anti-bacterial Hand Soap
- Parunos Japanese Skincare
- BioLift Instant Wrinkle Lift Serum
- Tokio Marine Singapore
- Noel Gifts
- Air+ Smart Mask
- TK TrichoKare | TK TrichoKare 2017
- Booktique by StarHub
- Squatty Potty
- Hand Chemistry | GlamoGirl
- Sharp Plasmacluster
- OSIM uAngel
- OTO Mbraze
- Dolby Atmos
Brief Facts about the Blog
We have an international audience with the bulk of our visitors coming from Singapore (70%), Malaysia (10%) and US (6%), and the rest of our visitors from Canada, Australia, Philippines, Hong Kong and India. Readership is very wide and the target audience is parents / travellers between the age of 18 – 44.
We use Google Analytics to collect and analyse our blog statistics. Our Media Kit is available upon request.
How We Can Work Together
There are many ways to work with Our Little Smarties. From product reviews to media trips and giveaways, we’re always open to other forms of collaborations.
1. Product Reviews
Looking for an honest review of your product that tells people why it benefits them? We give our readers detailed reviews that they can trust as we personally test all products and services featured on Our Little Smarties.
2. Media Trips
We accept media trip invites that allow us to explore new places and experience popular tourist destinations. We’re happy to work with travel brands to promote activities / destinations that we believe our readers will be interested in.
Giveaways are an effective way to generate traffic to your website and/or your product. It introduces and promotes the brand to the participants as they comment / share to enter the giveaways.
“I value and respect your opinion, and am 100% convinced by you to use these combination for my windows. Thank you Emily.”
Jimmy, blog reader
“Your website has been utmost helpful to new owners like me and my husband. Furthermore being a PR makes it harder for me because I have no idea who to contact or engage or even start with. I actually bookmarked your website so I know what to do and what to take note of. Thank you once again for being so helpful and generous in sharing out information up to the detail including duration/price/websites and addresses of merchants.”
Eva, blog reader
Our Little Smarties is represented by Nuffnang Singapore.
If you are a brand owner / PR and would like to collaborate with Our Little Smarties or send a product for review, you may contact us via the contact form below OR contact Nuffnang Singapore directly.
Please do not contact us for link exchanges or guests posts because you will likely not get a response. Thank you for understanding.
Disclosure: We value honesty and our readers, and are thankful for all the opportunities given to us through what we’ve confidently presented on our blog. Advertorial post is always clearly marked as such – any form of compensation received will never influence the content, topics or posts published on this blog.