Work with Us


Our Little Smarties was established in Jan 2009 and we are a pioneer in the family blogging scene in Singapore. We’ve since built-up a loyal following of regular readers and received significant visitors from search engines by travellers looking for travel ideas, reviews and tips. We’re proud to have served over 10 million pageviews to-date!

Our Little Smarties is a quality & well-established family travel blog that inspires families to get out there and see the world. We provide destination information, travel stories and useful information to help families plan for their vacation. We’re dedicated to producing the best quality and honest content for our readers.

Between our blog and social media channels, Our Little Smarties is a great way to reach tens of thousands of families and travellers. We can help to promote and maximise your brand’s exposure to our audience. We strive to be honest in all product reviews and features, and this ensures credibility which readers appreciate and in turn builds credibility for your brand too.

Additionally, we’ve worked with many renowned brands such as Hong Kong Disneyland, LEGOLAND Malaysia, Chan Brothers Travel, Club Med, Resorts World Sentosa, Shangri-La Hotels and Resorts, and KidZania. Past campaigns, sponsored reviews and events worked on include:

Travel & Attractions

Children’s Product & Education

Food & Drinks

Product & Services


Brief Facts about the Blog

We have an international audience with the bulk of our visitors coming from Singapore (70%), Malaysia (10%) and US (6%), and the rest of our visitors from Canada, Australia, Philippines, Hong Kong and India. Readership is very wide and the target audience is parents / travellers between the age of 18 – 44.

We use Google Analytics to collect and analyse our blog statistics. Our Media Kit is available upon request..

How We Can Work Together

There are many ways to work with Our Little Smarties. From product reviews to media trips and giveaways, we’re always open to other forms of collaborations.

1. Product Reviews

Looking for an honest review of your product that tells people why it benefits them? We give our readers detailed reviews that they can trust as we personally test all products and services featured on Our Little Smarties.

2. Media Trips

We accept media trip invites that allow us to explore new places and experience popular tourist destinations. We’re happy to work with travel brands to promote activities / destinations that we believe our readers will be interested in.

3. Giveaways

Giveaways are an effective way to generate traffic to your website and/or your product. It introduces and promotes the brand to the participants as they comment / share to enter the giveaways.


“I value and respect your opinion, and am 100% convinced by you to use these combination for my windows. Thank you Emily.”

“Your website has been utmost helpful to new owners  like me and my husband. Furthermore being a PR makes it harder for me because I have no idea who to contact or engage or even start with. I actually bookmarked your website so I know what to do and what to take note of. Thank you once again for being so helpful and generous in sharing out information up to the detail including duration/price/websites and addresses of merchants.”

““Your blog is one of the most honest family travel blogs I have seen, hence I have been following your blog since 4 years ago and continue to be inspired.”


For media or sponsorship opportunities, kindly use the form below to get in contact with us. Thank you!

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